Is there a need for running socks?

We often get asked in store 'should I wear a technical running sock'? When we say yes this can be occasionally look upon as a cleverly disguised 'selling ploy', but honestly it isn't.

We believe that there are 2 key things (3 if you are a woman) that you need to make your running as comfortable and pleasant as possible.

First and foremost you need a running shoe, this is essential if you are to have comfortable and stress free running. Secondly a running bra is needed if you are a lady, and thirdly a good pair of running socks is important. But why?
Technical running socks can help to prevent blisters by reducing the friction between your foot and the lining of the shoe.
Technical running socks are made from yarns that wick perspiration from the feet and keep them dry. This increases comfort but again reduces the risk of friction.
Technical running socks do not wear as quickly as non technical socks. There is nothing worse that a sock feeling like the bottom of a budgies bird cage.
Technical running socks are available in a variety of different thickness's and styles. This again helps fit your foot into the shoe. If you shoe is slightly neat or loose, this can be adjusted by the thickness of a sock.
Finally, a technical running sock complements a technical running shoe - you wouldn't put remoulds on a ferrari! Some one (a rep I believe it was) once used the phrase 'a sock is the interface between the shoe and foot - the foot shoe interface'. It may be a rough way of seeing it but he was right that the conduit to comfortable shoes and as a result comfortable running is the sock.

Below is some feedback from customers who have worn one brand of running socks (although there are many), this is what they said....

'I have run over a 1000 miles in my socks and whilst they cost more than cheaper non technical socks last ten times longer and are far more comfortable'
On the face of it the five pack supermarket socks are a lot cheaper than technical socks, but they wear out a lot quicker, do not wash well and do not offer any of the qualities of technical socks, so are really a false economy'.
'What is the point of spending seventy pound plus on a pair of good running shoes and then wearing a cheap pair of cotton socks which can cause a blister?!'

So when you are asked,'do you want any running socks?', don't think its a selling ploy we genuinely want you to enjoy your running.